The California Consumer Privacy Act (CCPA) will go into effect January 1, 2020
What is the law?
Under the new regulations, California residents will be able to demand companies disclose what information is collected on them and request a copy of that information.
Companies will be forced to delete consumers’ data upon request, and they’ll be prohibited from selling information if the customer instructs them to.
Consumers will also have the right to “receive equal service and price whether or not they exercise their privacy rights” or in other words, companies won’t be able to treat a user differently because they have requested their data.
